Investing in a new sign for your business is an exciting step toward increasing visibility and attracting new customers. However, the process can be overwhelming given the number of factors to consider. From design to placement, each decision plays a crucial role in the effectiveness of your sign. Here, we will guide you through three important decisions you need to make when hiring custom sign services to ensure your new sign is a success.

1. Choose Design Style

The first decision you need to make is about the design of your sign. This includes choosing fonts, colors, and graphics that align with your brand identity. Keep in mind that a clean and straightforward design is more likely to catch the eye of potential customers. Consider working with a graphic designer to achieve a professional look that stands out and complements the aesthetic of your business.

2. Consider the Location

Another crucial factor to consider is the location of your sign. According to Brandon Gaille, 85% of your customer base will live or work within a five-mile radius of your business. This means your sign must be placed where it is easily visible to those within this area. Whether it's mounted on your building, installed on a roadside billboard, or placed in a high-traffic area, visibility is key to making sure your sign effectively reaches your target audience.

3. Consider the Material

Material and durability should also be a priority when hiring sign services. Depending on the climate of your location, you'll need materials that can withstand weather conditions such as sun, rain, and wind. High-quality materials might have a higher initial cost but can save money in the long run by reducing the need for frequent repairs or replacements. Choose materials that will keep your sign looking pristine and professional for years to come.

As you can see, the success of your new sign hinges on a series of well-thought-out decisions. From the overall design to strategic placement and durable materials, every aspect contributes to the sign's effectiveness. Taking the time to meticulously plan and execute these decisions will ensure that your sign not only attracts customers but also enhances your brand's presence in the community. Remember, a well-designed and strategically placed sign is an investment in the future growth of your business. Contact Capital City Signs today to learn more about our sign services.